Search Engine Optimization or SEO is the process of increasing a particular
website’s traffic through the manipulation of search engines like Google,
Yahoo and Bing. The goal here is to increase the search engine ranking of the
target website on a particular keyword. So for example, if the target website is
an online store selling motorcycle parts, then the goal of SEO is to get the site
to the number one spot whenever someone searches for the term “motorcycle
parts for sale” on Google or any other search engine.