If you’re like most Internet marketers, you wouldn’t hire a copywriter for most of your projects—and for good reasons, too. First, you know that most of your projects are simply too small to bring in a high-powered copywriter and pay them $50-100 per page. And second, few others know your product and your market as well as you do. No matter how hard you try to convey important points about your product to the copywriter, you know you’ll lose something in translation. So what can you do? Your first option is to continue to write sub-par copy for most of your sales letters; and simply hope that it will do the trick.