Fame and money are the key drivers to any organization and its success and failure. Fame
may be achieved by being known and getting to as many people as possible, but with
positive virtues and connotation. This is key factor which determines the success and back
account of an organization. One must try and build contacts which is done through building
email lists while promoting a virtual event like a webinar. A number of steps that are
mentioned in the chapters are effective and necessary for building a huge email lists that
could provide essential profits.